well, google verifies it's existence, but I'd never heard of it and can't find a pic.
The following info is a combination of various message board posts where just like rr, odd people are remembering it but no-one believes them
Quote:
a magic? bear, black & white so possibly a panda, that lived in a treehouse in a little boys garden. Name taken from "thIS SIde up use NO HOoks" written on a crate (possibly that the treehouse was made from) that had most of the letters obscured.
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EDIT : I tried issi noho and...
http://www.craftregister.co.uk/issi_...ens_books.html