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Unread 30 Mar 2010, 03:40   #1
badass
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Last Breath

As anyone who played for a while knows that Planetarion is dieing and its population is rappidly dropping.

This is not a new idea and its rather an obvious solution to solve this: We Need to Advertise Planetarion.

Now ofcourse money is always an issue when it comes to this. But I personaly consider an exchange of advertisment on a login page or somewhere would be worth it. The exact method is up for debate as I dont know the best way to advertise.

Dont let planetarion die because people stoped playing it because nobody else plays.

We must scream out to be heard before theres not enough air left in PA's lungs to make a noise....
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Unread 30 Mar 2010, 09:14   #2
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Re: Last Breath

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Originally Posted by badass View Post
its population is rappidly dropping.
It really isn't. Queue mz with his numbers.
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Unread 30 Mar 2010, 09:16   #3
Mzyxptlk
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Re: Last Breath

17, 6285, 918 and 4 (and that was only a free sample. Want more? For only $ 9,99 a month I will give you 10 different numbers every day!)
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The outraged poets threw sticks and rocks over the side of the bridge. They were all missing Mary and he felt a contented smug feeling wash over him. He would have given them a coy little wave if the roof hadn't collapsed just then. Mary then found himself in the middle of an understandably shocked family's kitchen table. So he gave them the coy little wave and realized it probably would have been more effective if he hadn't been lying on their turkey.

Last edited by Mzyxptlk; 30 Mar 2010 at 09:31.
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Unread 30 Mar 2010, 09:42   #4
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Re: Last Breath

Quote:
Originally Posted by Mzyxptlk View Post
17, 6285, 918 and 4 (and that was only a free sample. Want more? For only $ 9,99 a month I will give you 10 different numbers every day!)
I am also quite experienced in this business, perhaps we should sit down and compare business models?
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Unread 30 Mar 2010, 11:07   #5
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Re: Last Breath

What PA needs is to show up on Google first page when people search: "free online (space) game".
It's all about HTML coding and naming (pics, pages). It could require to buy a few more domain names, cloning the homepage and cross linking them together, but it's not expensive and not that difficult when you know the secrets.
Also people in the community with their own page or blog should be given banners (or text link) to link to PA.
You'd be surprised how fast you climb in Google results when you do these things right.
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Unread 30 Mar 2010, 11:32   #6
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Re: Last Breath

Quote:
Originally Posted by Mzyxptlk View Post
17, 6285, 918 and 4 (and that was only a free sample. Want more? For only $ 9,99 a month I will give you 10 different numbers every day!)
Any quantity discount on that offer?
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Unread 30 Mar 2010, 13:16   #7
Mzyxptlk
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Re: Last Breath

Only for you. <3 (But let's not derail the topic any further.)
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The outraged poets threw sticks and rocks over the side of the bridge. They were all missing Mary and he felt a contented smug feeling wash over him. He would have given them a coy little wave if the roof hadn't collapsed just then. Mary then found himself in the middle of an understandably shocked family's kitchen table. So he gave them the coy little wave and realized it probably would have been more effective if he hadn't been lying on their turkey.
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Unread 30 Mar 2010, 14:31   #8
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Re: Last Breath

I am amazed that people still think that advertising alone will save the game.
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Unread 30 Mar 2010, 17:18   #9
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Re: Last Breath

nothing's stopping you from advertising it yourself.

iirc we had a competition for advertising where teh winner got a credit... thinks like putting up a poster in the subway and then taking a pic to prove it. or was that just a dream? if they brought back the pa gear and added a couple stickers (bumper sticker size) it'd be easy to buy a couple and then slap them on random telephone poles, etc. that's pretty cheap advertising and we could all easily do it.
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Unread 30 Mar 2010, 21:41   #10
Mzyxptlk
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Re: Last Breath

Word of mouth is fine and all that jazz, but I am not a marketing tool (and I'm certainly not in the business of helping other people make money).
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The outraged poets threw sticks and rocks over the side of the bridge. They were all missing Mary and he felt a contented smug feeling wash over him. He would have given them a coy little wave if the roof hadn't collapsed just then. Mary then found himself in the middle of an understandably shocked family's kitchen table. So he gave them the coy little wave and realized it probably would have been more effective if he hadn't been lying on their turkey.
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Unread 30 Mar 2010, 23:40   #11
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Re: Last Breath

Quote:
Originally Posted by Linkie View Post
It really isn't. Queue mz with his numbers.
This is correct. PA is actually pretty stable, has been for quite a while. What you guys don't see is paid planets verses non paid planets, and while I have not been authorized to share those numbers, the number of paying planets verses unpaid planets has also been relatively steady.

PA has a number of problems that prevent it from going, advertising is certainly one of them, but there are many others. The thing to remember is advertising only deals with bring players in, it does nothing to retain players, or convince those players to spread the game by word of mouth (in an effective manor anyway) Also things like the player niche PA appeals to, the learning curve to become a skilled player, the technology beyond a browser required to play the game (IRC for example), are all factors in the equation. There are actually some relatively simple things (conceptually) that would/will make a big difference in PA.

So sure PA could use a creative marketing campaign, and there are many ways to do this, including the ones already mentioned. But to say that a creative marketing campaign is all that is necessary is overly simplistic.
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Unread 31 Mar 2010, 01:46   #12
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Re: Last Breath

Advertising will not help if the game sucks from a new users point of view.

It would be pointless putting in effort to try and advertise to new players if they're highly unlikely to stick with it due to the confusing interface, a boring manual which they'd need to read through to have any clue about the game, etc.
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