Haha, that's wicked. Actually the
whole website seems to be a tango spoof of a residents' campaign against the advert:
"You don’t realise the damage a watermelon can do until one is hurled at your window. Sarah Evans was at home at the time the melon came through the glass (followed by a few lemons), and captured the devastation on her mobile phone. You may be able to make out a number of broken figurines amongst the debris and juice (which has left a large, pink stain). Sarah was still sobbing when we spoke to her, saying that if she’d wanted several pounds of fruit in her home she “would have gone to the market.”"