Biggest commercial ****-up ever?

[Marilyn Manson]

http://news.bbc.co.uk/1/hi/business/3550063.stm

First, it turns out to be purified tap water.

Then, it turns out to be full of illegal amounts of bromate.

What next? The revelation that John Prescott personally pisses in every bottle?

How the devil do they intend to sell the product after all this?

[Dante Hicks]

Coca Cola ripped this idea off of 'Only Fools and Horses'.

Plus, this stuff is bottled in Sidcup. I'd imagine at least one explanation for the low IQ's in Sidcup is the water.

[madi]

Originally Posted by bt.yahoo news

Growth in bottled water sales is far outstripping that of other soft drinks across the globe, and Dasani rapidly became the number two U.S. brand.

Unlike spring or source waters, which are taken from one or more natural springs and purified, Dasani is essentially filtered and treated municipal mains water, except in Belgium, where the brand is a spring water.

About two out of every five bottles of water sold globally are produced in this way.

[JammyJim]

ty nant is making a big name for itself world wide....

and its welsh!


the funky bottle it comes in has been a hit with hotels and restaurants. also tastes quite nice too. Dasani, even in america, tastes like utter crap.

[Intrepid00]

I don't care where you get your water from, if it comes in plastic its going to taste like plastic shit.

I will take our offices reverse osmasis anyday.

[Aviendha]

Unlike spring or source waters, which are taken from one or more natural springs and purified, Dasani is essentially filtered and treated municipal mains water, except in Belgium, where the brand is a spring water

Ash, Rich, beerfests this year are replaced with waterfests.
This year we offer guaranteed high quality water, with beer available for the foreigners who feel sick from lack of bromate.

[Nodrog]

So why is purified tap water worse than 'spring water', assuming the tap water is of good quality and the purification process is high-grade?

[MrL_JaKiri]

Originally Posted by Nodrog

So why is purified tap water worse than 'spring water', assuming the tap water is of good quality and the purification process is high-grade?

Partially, I'd imagine it's the image of the thing. You can get tap water at home, it's not very likely that you'll be on the site of a mineral spring.

And, as with all things, rarity = desirability.

[Nodrog]

Originally Posted by MrL_JaKiri

Partially, I'd imagine it's the image of the thing. You can get tap water at home, it's not very likely that you'll be on the site of a mineral spring.
.

You can get water by going outside when its raining and opening your mouth. Purified tap water with minerals added is not the same as 'normal' tap water (not that there's even such a thing as 'normal' tap water anyway, since tap water quality tends to vary significantly). The quality of the water in the bottle is what's important, not where it came from.

[Reidy]

There best trick was still changing the formula

[MrL_JaKiri]

Originally Posted by Nodrog

You can get water by going outside when its raining and opening your mouth. Purified tap water with minerals added is not the same as 'normal' tap water (not that there's even such a thing as 'normal' tap water anyway, since tap water quality tends to vary significantly). The quality of the water in the bottle is what's important, not where it came from.

Reread my sentence, and this time read the word 'image', and think about it in terms of a general, uninformed populace who are being 'informed' by sensationalist media.

[CjC]

I suspect the purifaction process is no more scientific than that of a Brita Filter jug.

[Deepflow]

are you insulting brita filter jugs...

if you are then may god have mercy on your soul.

[CjC]

Originally Posted by Deepflow

are you insulting brita filter jugs...

if you are then may god have mercy on your soul.

Nope, use one all the time myself . What I mean is the purification process Coca Cola is using isnt special. Ie, I can already do this with my own tap water.

[LHC]

Bottled water generally tastes crap anyway, so I don't really mind that it's tap water. It's equally as worthless as bottled spring water.

[Intrepid00]

Tastes like plastic shit as well for you LHC?

[Marilyn Manson]

Originally Posted by Intrepid00

I don't care where you get your water from, if it comes in plastic its going to taste like plastic shit.

That's because you're not middle class.

[Dante Hicks]

I don't drink any water but tap water. In solidarity with the proles like.

[Marilyn Manson]

Jonny drinks from a polluted ditch outside of Cork. But that's only because he can't afford proper water.

[Dante Hicks]

In Cork that _is_ the proper water.

[Marilyn Manson]

Originally Posted by Dante Hicks

In Cork that _is_ the proper water.

That's actually Cork's purest source. The 'regular' water there has a much thicker consistency.

[Evergreen]

Marks & Spencers used to sell this wonderful spring water, then I Guess the spring dried up and their new source is nowhere near as fresh tasting and pure.

[Still Truckin']

No, this is.


http://www.asiamedia.ucla.edu/article.asp?parentid=8829

[at0mic.c0w]

Originally Posted by Still Truckin'

No, this is.


http://www.asiamedia.ucla.edu/article.asp?parentid=8829

where will the wolrd end if we let women's rights groups bully us...