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14 Aug 2004, 11:06
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#1
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Kwaak
Join Date: Mar 2002
Location: Netherlands
Posts: 296
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i, robot
I have no idea if it has already been discussed (if so, i couldn't find the thread)
In this movie they didn't even bother to filter the brands a little, they just throw them in your face for 5 seconds. In the first 5 minuten i've seen jvc, all-star, audi and some other i can't remember.
Is this the future? Every brand that has sponsored the film needs to be at least in the shot every five minuten? And not just in the shot but the shot has to be about the brand?
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14 Aug 2004, 11:27
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#2
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Banned
Join Date: Jul 2004
Posts: 2,442
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Re: i, robot
oh noes product placement in a big hollywood blockbuster with an overpaid a-list celebrity loosely based on some book but more based on an epsiode of the Outer Limits I watched... (and somewhat remindful of what's been covered in 10000 japanese anime's....).
Seriously, I'll only start complaining about product placement in movies when I start seeing, Nike in Star Wars, Tate&Lyle in Schindlers list the digitally remastered DVD special release edition whenever that may be, so on and so forth.
If you are going to watch a no brainer over produced movie that rips totally from something else that enjoyed success on a non movie scale then don't complain about product placement.
With that said, may I add, Manchurian Candidate is an utterly ace movie that not even the trailers do justice too.
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14 Aug 2004, 11:36
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#3
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Chief over all Monkeys
Join Date: Apr 2003
Posts: 1,771
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Re: i, robot
i found it funny (the product placement)
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14 Aug 2004, 11:38
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#4
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Kwaak
Join Date: Mar 2002
Location: Netherlands
Posts: 296
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Re: i, robot
well i've seen the james bond movies so i'm used to product placement. But I, Robot just takes it to a whole other level
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14 Aug 2004, 11:54
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#5
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:alpha:
Join Date: May 2002
Location: London, UK
Posts: 7,871
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Re: i, robot
You missed out Audi (his car) and Fed-Ex, the robot he pushes out of the way at the beginning.
The concentration is on him liking "retro" stuff actually, not on going "look at these brands". It could be any brand there, they'd concentrate on it anyway.
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14 Aug 2004, 12:14
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#6
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more then you can ever be
Join Date: May 2002
Location: Some far away landy thingy
Posts: 507
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Re: i, robot
who cares wich products are shown in a movie. You are going for the story not to count how much brands you can see in 1 movie :s
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14 Aug 2004, 12:28
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#7
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m00
Join Date: Jun 2001
Location: uk, Nottingham
Posts: 252
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Re: i, robot
heh well if you don't like advertisements then start a revolution, otherwise sadly you'll just have to live with it. I would have thought you'd be used to it by now... hey! atleast they didn't try subliminal advertising heh
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14 Aug 2004, 12:46
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#8
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Clerk
Join Date: Jun 2001
Posts: 13,940
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Re: i, robot
Quote:
Originally Posted by Zword
who cares wich products are shown in a movie. You are going for the story not to count how much brands you can see in 1 movie :s
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I care. If product placements are done badly (i.e. blatantly) they can spoil the rhythm of the film, are generally jarring, and as such lessen the "movie magic".
Also, it makes it even more galling when the movie studio's then go on about people ripping off their intellectual property, about how people should watch their art-form, etc.
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14 Aug 2004, 13:48
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#9
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The Bad Guy
Join Date: Dec 2000
Location: East, East, East London
Posts: 2,107
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Re: i, robot
Some of the placement in I Robot was exceptionally bad, and served no purpose whatsoever. Why should we give two shits about his trainers, which serve no purpose to the plot at all? And the Fed Ex robot thing, wtf? I dont mind the Audi sign on his car, it was just there, it didnt interfere much, but those first two really pissed me off.
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I wear my sunglasses at night.
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14 Aug 2004, 15:27
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#10
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The Original Terran
Join Date: May 2003
Location: Afghan atm
Posts: 1,633
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Re: i, robot
Quote:
Originally Posted by Tomkat
You missed out Audi (his car) and Fed-Ex, the robot he pushes out of the way at the beginning.
The concentration is on him liking "retro" stuff actually, not on going "look at these brands". It could be any brand there, they'd concentrate on it anyway.
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The trianers from 2004 mad init
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Retired just for a bit....
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14 Aug 2004, 15:39
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#11
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Klaatu barada nikto
Join Date: Mar 2000
Location: St. Paul, Minnesota
Posts: 3,237
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Re: i, robot
Quote:
Originally Posted by Dante Hicks
I care. If product placements are done badly (i.e. blatantly) they can spoil the rhythm of the film, are generally jarring, and as such lessen the "movie magic".
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As opposed to bad acting or insipid plots?
I don't think people really notice product placements except in films that have far more serious flaws. I mean, with a good story and good acting--who's watching the products?
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14 Aug 2004, 15:40
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#12
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Banned
Join Date: May 2001
Location: Further to the right
Posts: 19,441
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Re: i, robot
The only one that I found totally unnecessary was the JVC one which only really disrupted my viewing pleasure (lol) due to the fact the film had barely begun and no rhythm had been established yet.
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14 Aug 2004, 15:48
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#13
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The Bad Guy
Join Date: Dec 2000
Location: East, East, East London
Posts: 2,107
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Re: i, robot
What was the JVC one?
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I wear my sunglasses at night.
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14 Aug 2004, 15:59
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#14
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Banned
Join Date: May 2001
Location: Further to the right
Posts: 19,441
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Re: i, robot
When he was playing his stereo right at the beginning it zooms in and stays on it clearly showing the JVC label.
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14 Aug 2004, 16:00
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#15
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The Bad Guy
Join Date: Dec 2000
Location: East, East, East London
Posts: 2,107
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Re: i, robot
Ah yeah, they show that a lot too
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I wear my sunglasses at night.
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14 Aug 2004, 18:08
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#16
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Clerk
Join Date: Jun 2001
Posts: 13,940
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Re: i, robot
Quote:
Originally Posted by Tactitus
I don't think people really notice product placements except in films that have far more serious flaws. I mean, with a good story and good acting--who's watching the products?
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Well, that's the point. If a product placement is done well you barely notice it. If it's done badly, you have to watch it as the camera spends an exaggeratedly long period of time focusing on a logo and so on.
Yes, most movies have worse flaws but just because your movie isn't perfect isn't an excuse for a free-for-all crapfest.
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14 Aug 2004, 22:33
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#17
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7 Dimensional Puddleduck
Join Date: Apr 2000
Location: Not where I want to be :(
Posts: 1,556
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Re: i, robot
I usually ignore PP's but it was really hard considering how much he kept wanking on about the shoes.
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<CmdrCyrax> I'm sure GDers are bastions of the civilized world.
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14 Aug 2004, 23:18
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#18
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:alpha:
Join Date: May 2002
Location: London, UK
Posts: 7,871
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Re: i, robot
So anyway. I'm off out to buy a JVC stereo. Later alligators.
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"There is no I in team, but there are two in anal fisting"
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15 Aug 2004, 00:01
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#19
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☆ ♥
Join Date: Jan 2003
Posts: 3,489
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Re: i, robot
Crappy Matrix-inspired movie. It's the robot revolution idea - where's this been done before? Hmm..."achu" - "Sorry I'm allergic to bullshit" - exactly what this film is, although it's with a few funny 1liners, it's quite crap.
I was surprised to find that unlike many shit films, it had an ok ending to it - which most films don't - ie: Welcome To The Jungle.
Anyway, sorry for not reading any of your opinions but I doubt they agree with me so there.
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15 Aug 2004, 00:03
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#20
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Banned
Join Date: May 2001
Location: Further to the right
Posts: 19,441
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Re: i, robot
Quote:
Originally Posted by Androme2
Crappy Matrix-inspired movie. It's the robot revolution idea - where's this been done before?
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Some might ask what good is life without purpose but I'm anticipating a good lunch.
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15 Aug 2004, 00:36
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#21
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Ball
Join Date: Oct 2001
Posts: 4,410
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Re: i, robot
Oh if only we could be ignorant of the sleazy shite that surrounds us... yeah, watch a decent movie. It will be more refined. And buy your records on vinyl, they're mastered better.
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15 Aug 2004, 14:18
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#22
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Registered User
Join Date: Aug 2000
Location: The Restaurant at the end of the Universe
Posts: 558
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Re: i, robot
20+ posts on this movie and not a single one telling me whether it's worthwile to download or not. Oh, and are the robot laws the only Asimov idea in this movie as I find Will Smith doing an Asimov story quite a disturbing idea.
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15 Aug 2004, 14:30
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#23
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7 Dimensional Puddleduck
Join Date: Apr 2000
Location: Not where I want to be :(
Posts: 1,556
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Re: i, robot
It's worth watching, a few flawed ideas and annoying product placements, but it wont make you want to tear your face off.
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<CmdrCyrax> I'm sure GDers are bastions of the civilized world.
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15 Aug 2004, 14:59
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#24
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The Bad Guy
Join Date: Dec 2000
Location: East, East, East London
Posts: 2,107
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Re: i, robot
I downloaded it, I liked it, I'll download the DVD-R when its out/
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I wear my sunglasses at night.
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15 Aug 2004, 20:17
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#25
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Registered User
Join Date: Feb 2002
Location: South Pacific
Posts: 4,911
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Re: i, robot
Quote:
Originally Posted by Sunday8pm
Seriously, I'll only start complaining about product placement in movies when I start seeing, Nike in Star Wars, Tate&Lyle in Schindlers list the digitally remastered DVD special release edition whenever that may be, so on and so forth.
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IBM in schindlers list would have been better.
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16 Aug 2004, 00:45
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#26
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7H4 B4R73ND3R
Join Date: Mar 2001
Location: University of South Florida
Posts: 206
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Re: i, robot
Quote:
Originally Posted by Sunday8pm
oh noes product placement in a big hollywood blockbuster with an overpaid a-list celebrity loosely based on some book but more based on an epsiode of the Outer Limits I watched... (and somewhat remindful of what's been covered in 10000 japanese anime's....).
Seriously, I'll only start complaining about product placement in movies when I start seeing, Nike in Star Wars, Tate&Lyle in Schindlers list the digitally remastered DVD special release edition whenever that may be, so on and so forth.
If you are going to watch a no brainer over produced movie that rips totally from something else that enjoyed success on a non movie scale then don't complain about product placement.
With that said, may I add, Manchurian Candidate is an utterly ace movie that not even the trailers do justice too.
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Product placement, if done right, can actually help a movie for it feels more real. If you just see products and services with no brands or names it seems like a fake world. Now, if you see brands you recognize it helps to draw you into the movie experience. Now, with that said I do understand that a film can over due it and make it feel tacky or forced. I have not seen I, Robot yet so I do not know.
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16 Aug 2004, 02:14
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#27
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Insanity Prawn Boy!
Join Date: Dec 2001
Location: In a bush where you can't find me
Posts: 2,474
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Re: i, robot
Quote:
Originally Posted by Nadval
hey! atleast they didn't try subliminal advertising heh
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i've got the strangest urge to go and buy an audi...
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