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Re: London 2012
Another potential explaination is that this is an oppertunity for this company to show the whole world what they can do. As an advert you don't rellay get more coverage. to do something traditional and mundane kind of wastes the oppertunity.
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The 20th century has been characterised by three developments of great political importance. The growth of democracy; the growth of corporate power; and the growth of corporate propaganda as a means of protecting corporate power against democracy.
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