Sounds like a whole new tangent on Comfort eating tbh if you further inspect though* you could reach conclusions of promoting recreational drug use or even Corporation subliminal mind control.
*investigate as in how Father Dougal would.
Mackie's of Scotland, which makes ice cream - is adding essence of orchid to its product, claiming it will make you feel happy "and your spirits fly".
On the obvious most simple line of thought it tell's me this is them trying to justify charging an extortianate price like most other up-market brand name ice creams like Ben&Jerry's and Hagan Daz.
On another notion why are they telling us we don't feel good? I mean seriously has society gotten to the point where we allow ourselves to be told by the media, by business and by the goverment how should we think, feel and spend?
With rising obesity and increasing use of plastic surgeons in the uk, it's easy to assume that the nations self-esteem is at a new low and it seems everyonein business is capatilising on this. The Atkins diet has been plugged to mainly help revive a flagging meat industry whilst ignoring the long-term proven well-being of it's customer base. Confectionary companies have been playing on esteem issues by trying to go for promotions with a generally improve the health of the nation feel(Hey I might be getting fatter if I eat this chocolate bar but this wrapper means I'm helping someone's kid get fit... admittedly cadbury's tried this too late/soon). With anti-depressents having a derisory stigma about them (and the fact that they don't look pretty on an application form when you have to list any medication you are taking) are companies praying on foods that are suppose to alter your mood(Admittedly with what looks like no scientific back-up or medical reccomdations) to hook a new market that have to work in a competitive authorative enviroment? (Call-Centre's, the ever expanding commission based retail market to name a couple)
We've known that advertising have always been into psycholigically preying on it's prospective customer base (Carpeting Fast Food/Junk Food and Toy advertising in childrens magazines, Schools and during Children Tv Programming hours). However, given they are now recieving a customer backlash over children advertising, do you think it's a case of advertisers are moving on and applying the same methods to a new area?
Has goverment intervention on the behalf of children and the advertisiments aimed at them proved to close to being totalitarian already or is it extenuating circumstances regards the mental capacity of those affected. Importantly given how ill-recieved that childrens advertising ended up, will there/should there be goverment intervention at this new level of advertising where advertisers and corporation alike are attacking the psyche of the spending adult population in a more direct manner.
Personally I'm finding it very hard as to where one can start drawing the lines here between protecting the public and going too far, as it can be argued that we all have the potential to realise this under our current standard of living.
I have felt that in the past I have been vindicated in boycotting food manufacturer's like Nestle with regards to the abuse of their african workforce and moreover the african population by misinformation via promotion of their products and brand name. Specifically encouraging african mothers that their powdered milk is better for their young than breast milk, which while it has been argued here against powdered milk it is even more shocking considering the qater quality in africa.
However I am unsure in feeling I could take my vindications against corporations who try to manipulate the market here, I shall certainly not boycott mackie's but I will not buy in to their current advertising campaign that's for sure.
Do any of you find advertising these days to be patronizing, or boycott certain food corporations for certain reasons we may or may not be aware of, or lastly feel that the goverment intervention on behalf of parent lobby groups against advertising towards children was already a step too far or a step in the right direction and should it be prevented/continue?
[Edit] I wanted to provide more sources to back up certain points of my argument here but unfortunately one of my preferred resource I draw my facts from is a bit slow atm so expect me to add them later.