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Originally Posted by s|k
You've heard of viral videos.
You'v probably read how companies are trying to create stuff that people will pass around in emails in order to promote their products.
Well now there are companies with the soul purpose of inventing concepts that will hook people and compel them to pass the link to a friend. Somehow that get's me. Like record companies looking for a catchy riff that will bring millions, greed has become an incentive to understand how our brains work with the sole purpose of manipulating us to perform some action, such as spend money or forward emails.
I thought that this company that create this junk with an agenda and the content on their site just crossed some sort of line. The videos and images on their site, the experience of them were a poignant reinforcement of what sick lows greed will take humanity too.
http://www.zefrank.com/ |
Well, since the switch to digital TV in the Uk, TV advertising is less effective because the market is more segmented.
Radio advertising, once the daddy of advertising is now also starting to slump, and banner/pop up advertising is dying a death.
So they have to come up with some new and interesting way to catch peoples attention.
Quite clever I think, and at least you have the opportunity to not open them, unlike the 4 advert breaks per hour on telly, or the 15 minutes of advertising per hour on average on radio.
bravo that company.