Thread: Radiohead
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Unread 14 Oct 2007, 13:16   #12
wakey
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Re: Radiohead

The thing is with this is on Radioheads part this is nothing but a marketing ploy.

They have already lambasted the digital download's quality, not to mention have stated they are looking for a Label to sign with to release the album again with additional tracks that wont be available anywhere else thus forcing their fans to double dip.

By doing what they did they got £40 off all their fans for the main collectors set and will then sell the same album again when it gets a commerical release once they choose the label they will sign with. And while doing that they have got a load of press and probally alot of sales of the digital download to people who would never have bought a radiohead cd.

They shouldnt have used it as a 'creative' way of selling out and stuck to their guns. Imho they should have offered MP3, Lossless download and a CD all on the choose your own price basis. To cover the extra costs the Lossless download would have a minimum amount that covered the costs, the CD would be the same to cover the cost and postage and then anything else would be pure profit of the buyers choosing.

Hopefully some of the other artists that have left their record labels will stick to their guns and actually take full advantage of this new system
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