[Appocomaster]

While lots of people have been moaning about banners etc, word of mouth has been entirely overlooked.

texting old gal mates / alliance mates on my phone (around 10 of them) with just "free 8 week round of planetarion starts tomorrow - Appoco" got 5 people answering me within 20 minutes and signing up.

if everyone just mentioned it to old friends, they might well just sign up for old times sake, as it's free. We're not actually allowed to e-mail people with any information from backups that we keep for multihunting / credit purposes at the moment, so we can't actually do something similar. Word of mouth is still the most important way of spreading things on the internet though, and probably always will be.