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Originally Posted by Heartless
To know if there is demand for your product you need a market analysis which is a task that (at least in our company) falls into the marketing department but has nothing to with the actual marketing strategy. Market analysis is taking a look at the market and trying to guesstimate what the market wants or needs and how much profit you might generate with your product. A marketing strategy is about selling your product to the market once the product reached a good enough quality.
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How would you "guestimate" what the market wants?