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Originally Posted by Nodrog
Chelsea arent a big club at all; theyre currently successful but theyll be back to their normal level of mediocrity within 15 years or so since their fanbase cant sustain what theyre currently doing without huge cash injections at the top which arent going to keep up long term.
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Though, if they're successful for a decade or so, I don't doubt they'll pick up a lot of new genuine* fans along the way. It's not just about the town/city the club's based in. Unfortunately, at a grand a season ticket or whatever Chelsea's on now, a lot of the real fans are priced out of the game anyway.
*Sure, most won't have any ties with Chelsea the place, but they'll stick with the club for better or worse. They'll also pick up a lot of worthless fans, but we know that they aren't going to make a difference in the long run.