destroy

Make the game, portal and forums single sign on, with identical skins and clearer links/options. i.e when I went to pay I had to look through a couple different places. Newbie's guide should be simpler, like "hardly use the internet simple", and the portal and game page should both have short descriptions of what the game is and why people should play it.

More attractive colours, the current schemes are very "early internet", which is cool for people that are into the whole cyberpunk/hacker/elite look, which I am, but not to the WEB2.0 people of today.

Overall, change the packaging, it should be marketable as a product.

The game itself is simpler and much easier to learn and get to grips with.

Then spam thousands of e-mail addresses gathered from mmorpg forums. Or maybe I'm kidding on that point.